Prioritise key messaging through meta tags

All changes and additions should be deliberate and meaningful. Now, however, every single business out there has competition, which means no matter how much on-page optimization you do, you won't necessarily see your site rank well. If your website can't be found on Google, it basically does not exist. It …

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Building a Content Marketing Plan

Most of it is not relevant and not all of it is accurate. It may seem too basic, but it is really a very effective tip - a simple change of the landing page title, so it would match the main and most relevant words and phrases of the campaign, could …

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Be aware of rel=nofollow for links when working on SEM

What keywords would my customer or target audience use to describe what they want? A short click, on the other hand, is when a user clicks on a search result and almost immediately returns to Google's search results page. From here, they might click on another result, indicating to Google …

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