For a search engine to be able to display relevant results when a user makes a search query, there has to be an archive of available information for it to select from. This archive is called an index. Every search engine has its own methods for gathering and prioritizing content …

Always focus on broader terms for you main 'parent? pages and longer term for the 'child? pages below. What about paid rankings? If you're planning on improving your garden then why not add playground equipment today? How Article Listings you make sense out of all the offerings? This sounds rather …

Writing a headline to reach out to multiple audiences may seem like a smart move but only if it is not at the cost of optimisation. The issue is that we need the headline to perform strongly on social media as well as attract website visitors as well. First up …

When you publish high-quality content about topics that relate to your industry, you present your experience and influence in the field. This helps you show off your authority and experience while building trust with audiences. Link popularity is an example of the move by search engines towards off-the-page-criteria to determine …

You can create content to target keyword phrases that are (informational searches) in the research or consideration funnel stage. Search engines will not consider your site to be an authority if the links are only emanating from one type of source. One of the most common problems that I hear …