Writing a headline to reach out to multiple audiences may seem like a smart move but only if it is not at the cost of optimisation. The issue is that we need the headline to perform strongly on social media as well as attract website visitors as well. First up …

When you publish high-quality content about topics that relate to your industry, you present your experience and influence in the field. This helps you show off your authority and experience while building trust with audiences. Link popularity is an example of the move by search engines towards off-the-page-criteria to determine …

You can create content to target keyword phrases that are (informational searches) in the research or consideration funnel stage. Search engines will not consider your site to be an authority if the links are only emanating from one type of source. One of the most common problems that I hear …