Headings and domain authority

When you publish high-quality content about topics that relate to your industry, you present your experience and influence in the field. This helps you show off your authority and experience while building trust with audiences. Link popularity is an example of the move by search engines towards off-the-page-criteria to determine …

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Ridiculous rules about user generated content

You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. In a link building campaign, you have to find target Web sites in the first place, review them to decide if asking for a link is …

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