The professional approach to backlinks

The authority of a site was determined by PageRank, but after its demise other third party metrics like Domain Rating and Domain Authority have emerged. Some people say Bing stands for "Because It's Not Google." For a fun family day out, take a look at Beverley this weekend. To WRCA …

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More importance is given to web crawlers

For a search engine to be able to display relevant results when a user makes a search query, there has to be an archive of available information for it to select from. This archive is called an index. Every search engine has its own methods for gathering and prioritizing content …

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Actionable tips on keyword density and Twitter

That doesn't mean every content-based link building strategy is necessarily valid, but it's definitely a good first sign. As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to broaden your value. A modern short url is focused on link …

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Listen to your customers. They will tell you all about nofollow links

Choose keyword frequency over keyword density. Software programs cannot adequately interpret each of the various types of data that humans can-videos and images, for example, are to a certain extent less readable by a search engine Try using several cities, in different parts of the UK, as a basis for …

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Small but important things to observe about doorway sites

Web users are busy and they expect to find the answers to their wants, needs and questions immediately. If your site is confusing and hard to navigate, people will leave and never come back. As you explore all the features SEO analytics platforms have to offer, you can monitor key …

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Identify What's Working and What Isn't with regards to SEO

Weak content can appear in many different forms, and the best way to discover it is to take the information on a page within the context of the rest of the site and determine how much logical sense the page makes. With all that said, "keywords" as a concept are …

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This year will be the year of canonical URLs

In relation to a website, Off-page SEO are the amenities pointing back to your website enticing Google and users to flock to your impeccable, built from the ground city (depending on the nature and aim of your website). Sometimes you just have to be creative. One of my favourite places …

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SEO results measured by profits

Search engines work hard to give the user exactly what they're looking for. There were ways in the past in which site owners could trick search engines into thinking their page was the best match to that search. Put that behind you. Search engines are getting much smarter, quickly. The …

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Learning about blogs

There are an awful lot of people making obscene amounts of money online, compared to traditional business owners by pushing unethical SEO techniques or black hat SEO if that's what you prefer to call it. Why do they do it? Simply because it works and it is making them loads …

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Maybe hits will be a thing of the past

Your blog posts shouldn't be treated equally. Only select the posts that had the biggest positive impact on your business. Sometimes, it's your end goal in and of itself. Traveling in close quarters and spending time with those who are most important to you is one of the reasons that …

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Quick tips regarding LSI

Remember, your link placement has to be valuable for the users, or else you'll stand to lose more than you gain. You should also use headings and bullet points to break up text and make your content easy to scan. A modern short url is focused on link retargeting. The …

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Having fun with cloaking

Hyper-localization is an umbrella term that includes smaller retailers offering tailored search results to a local audience, and larger retail tycoons making personalized recommendations to each customer via staff training. Everything will pay off when people start paying you! Through their networks of car breakers and dismantlers, (otherwise known as …

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Your key to success: non reciprocal links

Well-written content is also far more likely to generate backlinks - links from other websites directing people to yours. This will boost your sites ranking in search engines, ensuring that the content people are being directed to is of a high standard. You may need to work with a developer if …

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What Constitutes Search Engine Spam?

Choosing the right message strategy remains a key ingredient in creating a successful advertising program. It can take months to see a real impact from SEO, and if your site is fairly new (ie. you just launched and have little to no content), it will take even longer to see …

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Prioritise key messaging through meta tags

All changes and additions should be deliberate and meaningful. Now, however, every single business out there has competition, which means no matter how much on-page optimization you do, you won't necessarily see your site rank well. If your website can't be found on Google, it basically does not exist. It …

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Things your competitors know about metrics

Writing a headline to reach out to multiple audiences may seem like a smart move but only if it is not at the cost of optimisation. The issue is that we need the headline to perform strongly on social media as well as attract website visitors as well. First up …

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Make a good use of organic links

You can use a range of different tools, including Copyscape and Siteliner , to run a quick check for duplicated content. It may be tempting to stuff your website with keywords so that a potential client lands on your page and that your page will be the first listing returned by …

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The Cleanup process

Once you have all of these elements you can combine what you do with where you do it and form a basic list of keywords. You can point these URLs to any Web page on your site, but they will appear in your statistics as the entry page. Search engines …

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Building a Content Marketing Plan

Most of it is not relevant and not all of it is accurate. It may seem too basic, but it is really a very effective tip - a simple change of the landing page title, so it would match the main and most relevant words and phrases of the campaign, could …

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Headings and domain authority

When you publish high-quality content about topics that relate to your industry, you present your experience and influence in the field. This helps you show off your authority and experience while building trust with audiences. Link popularity is an example of the move by search engines towards off-the-page-criteria to determine …

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Succeeding in SEO means paying attention to html

Instead of looking for one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a single blog or your own column. These links look very natural, you can get multiple high quality links a month, and if the blog has a decent audience …

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Accurately summarize the page including details of CTR

There aren't many free, intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does. If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching for. With continuous …

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Be aware of rel=nofollow for links when working on SEM

What keywords would my customer or target audience use to describe what they want? A short click, on the other hand, is when a user clicks on a search result and almost immediately returns to Google's search results page. From here, they might click on another result, indicating to Google …

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Who else wants to be successful with content

You can create content to target keyword phrases that are (informational searches) in the research or consideration funnel stage. Search engines will not consider your site to be an authority if the links are only emanating from one type of source. One of the most common problems that I hear …

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Follow the best practices outlined herein for static pages

The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. Google cares the most about editorial links, or links included in article body copy …

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