Prioritise key messaging through meta tags

All changes and additions should be deliberate and meaningful. Now, however, every single business out there has competition, which means no matter how much on-page optimization you do, you won't necessarily see your site rank well. If your website can't be found on Google, it basically does not exist. It …

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Things your competitors know about metrics

Writing a headline to reach out to multiple audiences may seem like a smart move but only if it is not at the cost of optimisation. The issue is that we need the headline to perform strongly on social media as well as attract website visitors as well. First up …

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Make a good use of organic links

You can use a range of different tools, including Copyscape and Siteliner , to run a quick check for duplicated content. It may be tempting to stuff your website with keywords so that a potential client lands on your page and that your page will be the first listing returned by …

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The Cleanup process

Once you have all of these elements you can combine what you do with where you do it and form a basic list of keywords. You can point these URLs to any Web page on your site, but they will appear in your statistics as the entry page. Search engines …

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Building a Content Marketing Plan

Most of it is not relevant and not all of it is accurate. It may seem too basic, but it is really a very effective tip - a simple change of the landing page title, so it would match the main and most relevant words and phrases of the campaign, could …

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Headings and domain authority

When you publish high-quality content about topics that relate to your industry, you present your experience and influence in the field. This helps you show off your authority and experience while building trust with audiences. Link popularity is an example of the move by search engines towards off-the-page-criteria to determine …

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Succeeding in SEO means paying attention to html

Instead of looking for one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a single blog or your own column. These links look very natural, you can get multiple high quality links a month, and if the blog has a decent audience …

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Accurately summarize the page including details of CTR

There aren't many free, intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does. If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching for. With continuous …

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Be aware of rel=nofollow for links when working on SEM

What keywords would my customer or target audience use to describe what they want? A short click, on the other hand, is when a user clicks on a search result and almost immediately returns to Google's search results page. From here, they might click on another result, indicating to Google …

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Who else wants to be successful with content

You can create content to target keyword phrases that are (informational searches) in the research or consideration funnel stage. Search engines will not consider your site to be an authority if the links are only emanating from one type of source. One of the most common problems that I hear …

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Follow the best practices outlined herein for static pages

The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. Google cares the most about editorial links, or links included in article body copy …

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The hidden agenda of bread crumbs

It should be clearly understood that the purpose for Press release is to share some newsworthy content about your product, brand or company with the interested and intended parties. It should be considered more of a branding or credibility tool more than a tool for building links. You as a …

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Ridiculous rules about user generated content

You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. In a link building campaign, you have to find target Web sites in the first place, review them to decide if asking for a link is …

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Analyse your existing SEO campaigns

In Google Analytics you can set up goals (such as visitors completing a certain action or visiting a certain page) and then track what percentage of your visitors are completing the goal and what path they took to get there through the Rest assured that your site will be looked …

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